The fair season has kicked off. Depending on how you see it, Danish fair Formland is the first interior design fair of the season and a good measurement of how the industry is doing. Here is an introductory report for interior design.
With close to 500 exhibitors and 12 000 visitors, Formland is one of the largest fairs in the northern European region. Of course predominantley Danish brands like Normann Copenhagen, Rosendahl, Stelton, Kähler, Georg Jensen but you will find your European brands for kitchen and interior – and of course some smaller Danish players like Lars Rank, Verti Copenhagen and Ro Collection.
I got to attend Formland two days this time. I had two seminars but mainly focused on meeting the industry. And I must say, I think we will have a good fall 2019…
Me on stage doing one of my seminars.
One of the the absolute main things I love about Formland is that they invite many creative people to do installations. There is a main trend exhibition by FlyHelsted, two cafés by Hoeg/Moeller and Anette Eckeman and two selected areas by Anette (just mentioned) and Allan Torp. Picture above from Allan Torp and below by Anette Eckeman.
Picture from the trendinstallation by Fly Hellsted.
Large companies like Normann Copenhagen.
And Georg Jensen with new design by Bernadotte Kylberg.
Its a place to look at small Danish brands.
And mass market brands like Hubsch or IB Laursen.
But lets look at trends for the upcoming the season. One of the things I was looking for was lighter, pastelly, optimistic colours.
I did see it a bit of softer colours. Like in these vases by Normann Copenhagen.
Or in the candles by Ro Collection.
One thing that the trend agency of Pej Gruppen was talking about was the swirl pattern. Perhaps a bit early because I didn’t see so much of it now. Here coffee set by Normann Copenhagen.
And a glass vase by Eden Outcast.
Now, a huge trend at the fair were the terracotte hues. Here at an installation by Hoeg/Moeller.
But of course in textiles.
Towels by Algan.
Looks nice with withe and blue.
A leathery colour with denim.
Of course also with mustard yellow.
Mustard and terracotta by Liv.
Danish brand Kudanska.
Food bowl by Aida
Ceramics by Liv.
Terracotta glass by Eden Outcast.
Terracotta ceramics by Anne Black.
The last trend I want to touch on is the chequered patterns.
Chequred patterns everywhere – on wallpaper, textiles and everything.