Stora Trenddagen Göteborg

Mondays in January are for trend seminar. Over three Mondays I tour Sweden with my talk about the times we are going through and talk about design. Stockholm, Göteborg and Malmö. And this Monday was all about Stora Trenddagen in Göteborg.

We are collaborating with the hotel chain Clarion so in Göteborg we were at Clarion Post. We got a nice room for the 250 people attending.

Since it was morning we started the day with breakfast and coffee from Nespresso.

Our friends at Dixie made a nice installation with one of my favourite materials – water hyacinth.

P.A.P Sweden made nice key rings with one of the messages I want to push for 2020. “You dont want to be rich. You want to be happy”.


Kind of early… Trendstefan is not really awake.

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