Held twice a year in Herning, Formland is Denmark’s largest dedicated interior design fair. While Copenhagen hosts a series of design-week style events, they operate in a very different register and are not directly comparable to the scale or commercial focus of Formland.
This season, Formland welcomed 220 exhibitors and just over 5,200 visitors. By contrast, according to my notes, last year’s fair hosted 270 exhibitors and approximately 7,000 visitors, marking a noticeable dip in numbers. The competitive landscape is clear: Formland and Sweden’s Formex are aiming for the same buyers and brands. Some exhibitors choose to attend both, but more often it is a case of committing to one. In my recent report, Formex recorded 267 exhibitors and 7,000 visitors, making it marginally larger — and currently on an upward trajectory.
That said, where Formland truly excels is in its creative spectra. The tastemakers and trendsetters here operate on a different level altogether. Visually, it is a more beautiful, more trend-forward fair, with a sharper eye for emerging aesthetics. Even as my fifth fair of the season, Formland still manages to surprise me — with playful details, unexpected finds and genuinely fresh objects I haven’t encountered elsewhere. Always a joy.
I give Formland 4 out of 5.
Upcycled vintage glass. We have seen it before but the pieces put together where so much fun. By Blikstille.
Everything is just amazing.
The trend installation at Formland by Studie FlyHelsted is always a joy. And as an example of finding things I have missed. This serving tray by Jakobsdal. How could I have missed that at the other shows??
The Danish brands experiment much more with patterns and colours. Kind of their DNA. At AU Maison I loved this milky yellow together with orange. Nice.
Speaking of colours and trends. Pejgruppen also participate by letting visitors take yarn samples of the colours for summer 2026.
Fun, care free and just adorable.
Not sure in what trend to put these, but I saw a few brands do these small boxes and candleholders in bright colours.
Mediterranean retro
Also a brand I have visited for the third time – but missed this. Affari of Sweden with this seashell vase in retro style.
More in retro style at Affari.
Gigantic paper and toile flowers at Mr Plant.
Doing Goods with this gorgeous textile
Dutch brand S&P.
From distributor/agent Pärlebo.
Engholm Textiles
Pastel tableware at IB Laursen
Agent Pärlebo presented some new things.
A new kind of glass
These glasses might not look too exciting – but I think this is a beginning of a new trend. The chunky stems. Looks different and nice. Can work for a retro setting or something new. It felt new. By Hubsch.
Books
Are books the next new thing? Perhaps. I found this gorgeous embroidered notebook at Pärlebo. Pretty expensive but very nice.
At New Mags I found this sticker book. So cool. It is a book full of stickers you can peel off.
So cool.
Coloured glass at Hubsch
Danish interior design brand Hubsch made some funky candleholder I wanted to share. Haven’t seen this before.
They also introduced a clotheshanger that felt new.
Sustainable
Formland is always strong on sustainability. Here student work made of waste wood.
Wall art that is actually made of lint. You know from the dryer… Fun!
Last image
OK. This doesn’t fit a trend, but stood out. Are you tired of the same pastel crates that EVERYONE is using? You know the ones from Hay etc… Here you can get a whole new look (also with a new set of colours). From German brand Blomus.